Coca-Cola Joins Sweet Project with Ugandan/Kenyan Farmers

A short and sweet announcement on how Coca-Cola is leveraging its considerable assets to take part in funding a project alongside the Bill and Melinda Gates Foundation in order to empower farmers in one of the poorest regions of the globe.  Technoserve, the implementing partner of the project, has a long-standing history of encouraging entrepreneurship in impoverished regions, primarily by training effective techniques to start agriculturally-based businesses.  By partnering with these startups and supporting their growth, Technoserve aims to lift whole communities into a higher standard of living through entrepreneurship.

Today’s announcement outlines a joint 11.5M project designed to revitalize the mango and passion fruit agriculture within Uganda and Kenya.  Ultimately, the project aims to double the incomes of ~50,000 local farmers, while also acting as a pilot study for future ventures of Coca-Cola into foreign fruit juice markets.